
On Feb. 25 we'll get our answer to one of the year's biggest smartphone questions: will Samsung blow us away with one of 2018's best phones or deliver an incremental upgrade that drives customers into the arms of Apple, Google, LG or OnePlus?
Ahead of the Galaxy S9's launch at the Mobile World Congress show (MWC) in Barcelona this weekend, the rumors paint a picture of a premium phone that could give the iPhone X a serious run for its money.

We're hearing buzz about a face unlock tool to rival Apple's Face ID and a possible virtual fingerprint reader -- something Apple was not able to pull off with the iPhone X. Plus, everything we've learnedabout Qualcomm's's Snapdragon 845 processor, which is likely to power the Galaxy S9, is raising our expectations for some serious advancements in camera and security technology. And it's not all hearsay. Samsung's new series of YouTube ads, one of which is shown below, strengthens the case for suspected camera upgrades that will enable superfast focus, enhanced slow-motion, low-light capture -- and animated emojis, like the ones first seen on the iPhone X.
But our greatest ambition for the Galaxy S9 concerns design rather than technology per se. We're extremely fired up about the prospect of Samsung relocating the flagship's fingerprint sensor to a more ergonomic position -- below the rear camera lens instead of to its side -- which would eliminate our biggest hangup with the Galaxy S8.

Confirmed: It will be called the Galaxy S9
We've heard all kinds of theories about what Samsung might call this phone, especially in light of Apple boldly skipping over the iPhone 9for the iPhone X. But Samsung is playing it straight -- and subtle, with only the slightest nod tucked nonchalantly in the 10th paragraph of the company's latest earnings press release: "In the first quarter, the company expects the mobile business to improve its earnings, led by an increase in sales of flagship products with the launch of Galaxy S9." What's in a name, anyway?
Confirmed: We'll see it on Feb. 25 at MWC
It's official: Feb. 25 will be the big day. Earlier in January, the company confirmed to CNET that the Galaxy S9 would indeed be unveiled at Mobile World Congress, which this year runs from Feb. 26 to March 1 in Barcelona. But now we have the invitation, with its large purple "9" on a black background and the words "The camera. Reimagined."
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